There are many topics that I could have written on this week. The Indiana primary election, Game of Thrones, the NFL draft, my upcoming mini marathon, May the Fourth, the Indiana Pacers playoff collapse, etc. However, I have decided to focus my blog this week on a desk decoration that I have mere inches from […]
Tag Archives: website
We no longer experience the digestion of Internet content the way it was once delivered – back when the Internet solely gave us white backgrounds with paragraphs of Times New Roman text pasted on top. If you aren’t integrating graphics into your social media posts, blogs, or website content, it’s time to fix the flux […]
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never experienced real sales and marketing alignment until now. Sure, I’ve worked with sales leadership, communicated clearly [and often] and even attended sales meetings and training; but, really… we were never working together. I remember conversations with sales leadership saying they […]
“Design is creativity with strategy.” – Rob Curedale It’s not surprising that beauty is a top priority in web design, relying on visual attraction or a “coolness factor” to determine success and retain page visitors for extended periods of time. However, visual sharpness is only half the battle. Remembering to design with a purpose and strategy, even […]
Picture your closet; inside is an array of shirts from throughout the years. Some fit great, but others are too small, worn-out, or have holes in them. You wouldn’t even consider wearing the shabby, worn-out shirt in public anymore. However, you originally purchased these garments for a couple reasons: (1) its functionality and (2) […]
A college’s website is the first destination for many prospective students and parents when beginning to research universities and colleges. According to a 2011 E-Expectations Report sponsored by Noel-Levitz and the National Research Center for College and University Admissions, one out of five students removed a university from consideration after a bad experience with the school’s […]
Simply put, your website must be about impacting business performance and success. Although SEO and SEM are important to attracting new visitors to your website, it’s often viewed as the only metric in many executive meetings. In addition, although important to the brand and user experience, design can also distract website owners from what’s important […]