According to Inc., the average spend of a repeat customer is 67% more than a new one. Yet, many marketers are still tasked with driving new business as part of their measurable objectives. With lifecycle marketing, organizations can continue to focus on winning new business while keeping current customers and growing the right relationships = […]
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Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide content that’s relevant, personalized and timely. According to Marketing Sherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause […]