For those outside of the information technology industry, marketing automation may still be a relatively foreign concept. However, as a marketer – no matter your industry – it’s important to be aware of the potential benefits of automated platforms. Consider that 63% of companies growing faster than their competition use marketing automation (The Lenskold Group). […]
Tag Archives: technology
In this newest sprint cycle, Right on Interactive is proud to introduce Progressive Profiling to its users. Progressive Profiling allows clients to efficiently gather more valuable data about their potential customers while simultaneously boosting form conversion rates. Form conversion rates relate to the frequency at which users open forms compared to the frequency at which […]
Indianapolis woke up to a very exciting announcement Thursday morning. Compendium, a local marketing technology software company, has been acquired by the software giant Oracle. Compendium is a content marketing solution and has experienced tremendous success over the past several years. In the spirit of full disclosure, I must share that I am an early […]
Big Data, Email Marketing, Higher Ed, Marketing Automation
How “Smarter” Institutions of Higher Education Succeed
The all-pervasive nature of technology has forced colleges and universities to overhaul their systems and procedures, and embrace technology to remain competitive. One of the biggest impacts in technology within higher education is in marketing to prospective students. Flexibility Today’s youth are connected to the Internet practically every moment they are awake, and any communication […]
Technology has created a paradigm shift in the way the world operates, and colleges and institutions of higher learning are of no exception. People are now exposed to technology 24/7. Today’s students are exposed to about 30,000 hours of digital information by the time they reach their 20s. It’s no wonder universities now use technology […]