In a world filled with spam filtering technology, various web browsers, multiple email platforms, and numerous electronic viewing devices, the strategic layout and design of your email marketing has the potential to get your emails noticed, or better yet, ignite your audience into taking action. Being conscious of a few key elements can make a […]
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I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors, calls to our 1-800 number, requests for more information via our landing pages and the number of new leads we had generated in the prior week. […]