You craft an email, select your target audience or segment and schedule it to send, fully expecting every member of the segment will receive your communication. By taking the right steps to improve deliverability, you feel confident that your message will make it to the inbox. However, when you check your send’s deliverability stats you […]
Tag Archives: spam
I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors, calls to our 1-800 number, requests for more information via our landing pages and the number of new leads we had generated in the prior week. […]
Technology has opened up new channels of communication, but email still retains its dominance in the marketplace. Forrester Research estimates that 89 percent of marketers rely on emails as the primary channel for lead generation. Communication through email dominates other stages of lifecycle marketing as well. However, the delivery rate is a pressing problem. Marketers […]