It’s all too familiar – You setup your email campaign to go live and when it does you go straight to your reporting dashboard to begin monitoring its performance. Low and behold you see your email has a handful of bounces (emails that never actually made it to the recipient). You ponder why they bounced and seek […]
Tag Archives: soft bounce
You craft an email, select your target audience or segment and schedule it to send, fully expecting every member of the segment will receive your communication. By taking the right steps to improve deliverability, you feel confident that your message will make it to the inbox. However, when you check your send’s deliverability stats you […]