If your organization isn’t taking social media seriously, you’re probably missing out. Although the value of social media can differ from brand to brand, it’s important to be where your customers are. And in our digital age, it’s likely that they’re active on social media in some form or another. Even if social media isn’t […]
Tag Archives: social sentiment
One of the most famous reactions to an Oscar win was Sally Fields’ “You like me! You really like me!” For Fields, in the days before social media, there was no way to measure public sentiment or target and “score” the consumers of her product or films. The number of loyal customers, or in this […]