When it comes to social media, consumer-facing businesses jumped in head first with profiles on Facebook, Twitter, Instagram, Snapchat, and so on (yes, there are more). Meanwhile, business-to-business organizations, or B2B companies, held back and waited for a big brand to dip their toes in the water first. Gradually, businesses have created Facebook pages and […]
Tag Archives: social media
Katy Perry: 27,284,129 / 34,979,652 Lady Gaga: 28,190,391 / 36,141,527 Barack Obama: 23,555,770 / 29,817,431 Taylor Swift: 21,262,301 / 26,249,754 Any idea what these numbers could mean? I’ll give you a couple hints: They are linked to social media and how Twitter is lying to you They are fractions describing parts of a whole (in […]
Marketing Automation, Social Media
How to Maintain Social Media Engagement Through the Customer Lifecycle
It’s difficult for companies of all sizes to successfully utilize social media as an engagement mechanism – a tool that extends beyond information sharing and actually increases website traffic and further builds relationships with potential and current customers. So, here is how to maintain social media engagement with your contacts, regardless of their stage in […]
In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” “srsly,” and “hangry,” it’s easy to see how social media has played a huge influence on how we express ourselves. In fact, Facebook reports that around 4.5 billion likes are generated daily. These “likes” provide insight into our thoughts and […]
Not too long ago, CMOs who responded to a survey sponsored by the American Marketing Association regarding the state of marketing confirmed on a scale of 1-7 (1 being “not integrated” and 7 “very integrated) that their social media was linked to their company’s overall marketing strategy at an average level of 3.9. And while […]
Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate social media platforms and how to develop appropriate content dependent on your audience and goals. Today, we will focus on posting strategically as well as generating deeper engagement with your audience. Post strategically. Similar to your content strategy, the timing […]
This week begins one of the most exciting times of the year for college basketball fans: the NCAA Tournament aka “March Madness.” Millions of crazed fans stop everything they are doing—literally—to watch 64 (or is it 68 now?) teams vie for a national title. The three-week period from the opening round to the Final Four […]
“B2B marketing and social media are so dumb. It is literally the most boring waste of time ever. I remember when I interned for Lids marketing, and their B2C marketing was so much more fun because you are actually allowed to have a personality and some fun.” When discussing our careers, this line came flowing out […]
Creating a multichannel and omnichannel engagement strategy ranks as one of the most significant marketing musts, but what exactly is the difference between the two? Think of it as a game of Mario Kart. The different levels/courses that the gamer experiences are like the multiple channels a customer interacts and engages with (social media, email, […]
Nowadays, businesses are using social media in order to get their product or service in front of the consumer. Whether it’s through a tweet, or simply creating a Facebook status on your company’s page, businesses are connecting to individuals on various platforms. It’s a good thing too because social media outlets are allowing you to […]