In today’s fast-paced digital world, keeping your brand front and center requires innovative strategies. Social Mirror ads offer a groundbreaking solution by mirroring your social media display or video posts and showcasing them on a multitude of websites and apps. These ads not only link back to the original social media platform and your website […]
Tag Archives: social media
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of 18-34 year olds are checking their phones first thing when they wake up. So what’s the best way to market to a generation who once […]
Chances are, you’re very familiar with this brand. You might have watched one of their movies, listened to their music, bought a t-shirt (or pair of Mickey ears *hint, hint*), or even gone to visit. That’s right, the 2016 World’s Most Powerful Brand is Disney. I recently took a trip to Disney World and got to see […]
“Oh my goodness! Social media is blowing up today!” How many times have you giddily shared a similar statement to the one above? Whether it’s your personal accounts or the company accounts that you manage, social media engagement in the form of favorites, shares, likes, and retweets can be very exciting and gratifying. However, unless these […]
The social era is booming, and fully integrating your emails with social media is a must. To stay relevant with your audience, you have to be where they are- on social media. Adding social media content to your emails can be a natural extension of the emails to drive engagement. Not sure if you’re optimizing the […]
There are many topics that I could have written on this week. The Indiana primary election, Game of Thrones, the NFL draft, my upcoming mini marathon, May the Fourth, the Indiana Pacers playoff collapse, etc. However, I have decided to focus my blog this week on a desk decoration that I have mere inches from […]
Marketing Automation
Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.
Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in understanding with your grandmother and social media, and I believe the same exists in the world of marketing technology. I have found that most people that I speak with are unsure of the differences (if they can identify any) between […]
Over the past few weeks it has been very windy here in Indianapolis. By very windy I mean that I went to my sister’s collegiate track meet, where I witnessed two officials get taken off of their feet and a high jump mat move 50 yards in a tumbling somersault of padded mesh death before […]
“Tyler, I don’t know what to write about this week.” If you manage your company’s blog or content, chances are that you have heard different variations of this statement (with most of this variance coming in the name being used to start the sentence). Even the most talented, creative individuals can succumb to writer’s block […]
Big Data (noun): “A vastly overused term thrown around to make people feel better about their decisions that may or may not take real metrics into consideration.” Social Media (noun): “A bizarre hurricane of fragmented, irrational thoughts interrupted by paid advertising that has about a 2% chance of being relevant to you.” Many marketers are […]