Big Data (noun): “A vastly overused term thrown around to make people feel better about their decisions that may or may not take real metrics into consideration.” Social Media (noun): “A bizarre hurricane of fragmented, irrational thoughts interrupted by paid advertising that has about a 2% chance of being relevant to you.” Many marketers are […]
Tag Archives: social media data
It can feel a lot like the popular 2005 game show, Deal or No Deal? In front of a live studio audience you’ve come with a strategy but, in the end, hope that luck is on your side as you begin guessing which briefcases are of highest value. You could end up with a million […]
Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from social media can be tricky. While the basic premise of big data analytics is to gather as much valuable data as possible, including all social […]