Not too long ago I was twisting the arm of my CMO begging for an email marketing platform to reach one of my largest target audiences. He finally caved in and soon several of my peers and I were sharing a single account to reach some very different groups. To say it was complicated is […]
Tag Archives: Segmenting
Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers. Of course, everyone wants to see their business succeed in these ways. However, most marketing automation solutions focus solely on lead acquisition, which is only one ingredient in the more robust recipe for […]
Content marketing is the new “king” of B2B marketing efforts. However, successful content marketing requires marketers to adopt effective content curation techniques. That means finding, organizing and sharing the relevant information to the right audience when they’re hungry for it. This is a basic requirement for lifecycle marketers looking to develop new leads or engage […]