Years ago marketers merely communicated with customers and clients through advertisements on TV, or mailing promotions/incentives such as coupons. But nowadays, with the continuous growth of technology, marketers can communicate with customers in a variety of different ways. Omni-channel is a word that’s gaining more and more popularity, and many businesses and retailers see the value in providing […]
Tag Archives: seamless user experience
Creating a multichannel and omnichannel engagement strategy ranks as one of the most significant marketing musts, but what exactly is the difference between the two? Think of it as a game of Mario Kart. The different levels/courses that the gamer experiences are like the multiple channels a customer interacts and engages with (social media, email, […]
Google sites, 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience. For the B2B consumer, the buyer journey is mirroring that same path of consumption. People are acting as their own salesperson, educating and comparing company products or services by analyzing websites, social media, and […]