You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]
Tag Archives: ROI
2015 has seen more content creation than ever before – 70% of marketers today are creating more content than last year. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. How can you create the […]
Big Data, Customer Lifecycle Marketing
Big Data Increases the ROI of Lead Generation and Engagement Initiatives
Big data has opened up a world of possibilities and among them is identifying the ideal buyer profile. Marketers can compare prospects to an ideal profile to prioritize engagement and increase conversion rates. Modeling an ideal buyer profile is not a new practice; however, it contains a large element of guesswork, with the marketer going more by instinct and […]
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]
Growth is a word we use throughout our lives. We grow from infancy to childhood and, much to our dismay, into teenagers and adults. We learn and grow in school, college and throughout our careers. Companies even grow with regards to their employee count, office size and even, most importantly, revenue. However, there is one type […]
In the most recent ROI webinar, Beyond the Campaign: A Lifecycle Approach to Lead to Revenue Management, our founder and CEO Troy Burk along with guest speaker, Forrester Research, Inc. principal analyst, Lori Wizdo spoke on the importance of these three objectives for marketers everywhere: Drive results from lead-to-revenue investments Graduate from automated campaigns Adopt a […]
It’s October 31st and you know what that means… it’s All Hallows’ Eve or as we most commonly refer to it, Halloween. This personal favorite holiday of mine has evolved over time into the community-based event characterized by trick-or-treating that we’ve all come to know and love. However, it is believed to have originated with the ancient […]
In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual set up of lead scoring for most companies getting started with marketing automation. Well, I guess I found it’s startling because it’s not how Right On Interactive sets up our 3D Scoring methodology. To start, she explains how most companies […]
Gaming in the workplace and the learning space is a relatively new concept that is making gamification one of THE buzzwords of 2014. If people around the world are spending 3 billion hours a week playing video games, there must be a lure here that is worthy of checking into! Is gamification the latest fad […]
In this day and age in marketing, it is vital to constantly be obtaining email addresses from contacts and prospects. While social media has evolved and created a variety of other platforms on which to market, email still remains the most prevalent. Email has three times as many user accounts as Facebook and Twitter combined! […]