Earlier in our Big Data series, we identified some of the initial steps Right On Interactive follows when helping clients identify data issues. After identifying what data points are important and why, the second step is to begin a process known as Data Mining. Data Mining helps us determine the quality of each important data […]
Tag Archives: Right On Interactive
In part one of this big data series, we defined big data and looked at some of the components it’s comprised of. Now we want to look at some of the advantages big data offers. According to a recent report in Forbes, academic research found companies that incorporated data and analytics into their operations show […]
The marketer’s world is becoming increasingly complex. We need to engage across multiple channels while ensuring consistency across channels, continually update our tactics and plans and execute campaigns fast to counter increasingly fickle customer loyalties and shorter attention spans. Right On Interactive has found that more and more marketers now rely on marketing lifecycle software to […]
If you’ve witnessed the internal battle between marketing and sales in an organization – the lack of alignment and cohesion between the two teams – you’re not alone. This is an issue as old as business itself and, while there have been many approaches to encourage efficiency (do the terms “marketing funnel” and “sales funnel” […]
Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced The Marketing Spotlight, a six-episode business podcast. The Marketing Spotlight highlights marketing leaders who share their stories of successful interactive marketing communications campaigns. The first episode features Megan Glover, director of marketing for Compendium, a maker of social content publishing […]
What would happen if you changed the cadence of your multi-step lead nurturing campaign? How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc? We were asking these questions of our own lead nurturing campaign at Right On Interactive. We ran a test and realized a significant increase in campaign performance. I’d […]
by Richard Cunningham – In the recent webcast co-sponsored by Compendium Blogware and Right On Interactive, Chris Baggott, co-founder and CEO of Compendium illustrated how business blogging – done the right way – will maximize organic search engine rankings and will have a dramatic impact on your ability to generate marketing leads. I spoke about the equally […]