With today’s highly informed consumers, marketers are looking to build long-term relationships with their customers – directly impacting recurring and repeat business. Long term relationship are important to consider when developing a lifecycle marketing for your brand. This means providing prospects with relevant information based on the stage of the relationship they’ve developed with a […]
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The equation is simple: customers + engagement = revenue The obvious focus of every organization is to remain in business and, beyond that, improve business. But, the former comes before the latter as a fact of nature. Another fact in the art of creating a sustainable business model is that the success of an organization […]