Like it or not, your customers are on a journey with your brand with or without you. If you have seen The Hobbit: An Unexpected Journey, you can picture your customers and prospects behaving similarly to the excited Bilbo Baggins as he runs out of his home shouting, “I’m going on an adventure!” As modern […]
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Email marketing is just one aspect of lifecycle marketing. It is a simple way to communicate with all your potential and current customers, while still having it feel as though you are personally talking to them. One of the most convenient things about email marketing is that your message can be forwarded by your audience to one person […]