It’s been a couple years since my college friend group and I graduated Butler, so this past weekend we all reunited in Indianapolis. Besides tuning into the Butler game and exploring the shops on Mass Ave, no one could return home without hibachi from our favorite restaurant: Tomo. It didn’t matter that we had been […]
Tag Archives: prospects
Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing
Track the Effectiveness of Social Media to Derive its Benefits
While B2B marketers have embraced social media in a big way, many struggle with delivering intended results, or determining the effectiveness of social media. While the assortment of channels are great for directly connecting with customers in a cost efficient manner, a major reason for social media skepticism is the difficulties associated with measuring ROI. […]
When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]
Customer Journey, Customer Lifecycle Marketing, Featured
Marketing Content Strategy: The Lifecycle Journey
In lifecycle marketing, your content strategy should align with where your customer is on their lifecycle journey. A customer may be a great and engaged fit with your brand, but they could be anywhere on the lifecycle journey. By formatting your content to where a customer is on journey with your brand, you can increase their […]
The way marketers use lead scoring to find ideal fit prospects has evolved over the years. For most marketers, lead scoring is based on the prospect’s profile attributes and how they match the organization’s ideal profile definition. The profile score provides insights into what an ideal lead looks like, so marketers can create campaigns for that audience. Profile score […]
In this day and age in marketing, it is vital to constantly be obtaining email addresses from contacts and prospects. While social media has evolved and created a variety of other platforms on which to market, email still remains the most prevalent. Email has three times as many user accounts as Facebook and Twitter combined! […]
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that […]
This blog post is the second in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships. Last week, I shared a marketing love story to help explain the difference between the traditional marketing approach and customer lifecycle marketing. This week, I’d […]
This blog post is the first in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships. Marketer meets lead. It’s love at first click. The lead hangs on to the marketer’s every word. “The marketer knows how I really feel,” thinks […]
All customers are alike. If a person or business is interested in working with your business, they must be exactly like other people and organizations you’ve worked with in the past. In fact, their lifecycle, or journey, with your brand will be no different than all of your other customers’ paths. Oh, and that message […]