Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do your customers. Segmenting your emails means sending each individual prospect and customer the right email, at the right time, the way they want to receive it. Whether you are already segmenting your email or are looking to get started, here are […]
Tag Archives: Profile attributes
Lead scoring is one of the fundamental aspects of marketing automation. In the traditional sense, lead scoring enables you to qualify leads based on their interest in your product or services. The lead score would then go up or down based on the status of your relationship with the customer. Right On Interactive (ROI) takes […]