In an age where competitive pressures and the obsession with ROI run supreme, marketers increasingly seek to do more with less. A direct result of such an approach is the use of automated marketing systems. Triggered messages, wherein the automated marketing system triggers an email to a prospect or customer when the prospect undertakes certain […]
Tag Archives: productivity
Is the drive to apply quality management tools always a good thing? Not always, as many organizations have found out the hard way. Most of the popular quality matrices, such as Six Sigma, focus on standardization and averages. While this makes sense in a factory or plant layout when dealing with inanimate materials, application of […]