Years ago marketers merely communicated with customers and clients through advertisements on TV, or mailing promotions/incentives such as coupons. But nowadays, with the continuous growth of technology, marketers can communicate with customers in a variety of different ways. Omni-channel is a word that’s gaining more and more popularity, and many businesses and retailers see the value in providing […]
Tag Archives: omnichannel engagement
As with most business strategies, we read article upon article about why we should implement this or that until we decide to go where no marketer has gone before and actually do what we read about. And who knows, maybe these bloggers, subject matter experts and journalists don’t know what they’re talking about and they are […]
Creating a multichannel and omnichannel engagement strategy ranks as one of the most significant marketing musts, but what exactly is the difference between the two? Think of it as a game of Mario Kart. The different levels/courses that the gamer experiences are like the multiple channels a customer interacts and engages with (social media, email, […]