One of the primary goals most marketers in the twenty first century share is driving website traffic. It’s not lost on any of us that the more people we can get our goods and services in front of, the more likely we become to convert anonymous visitors into identified, and qualified leads into customers. The […]
Tag Archives: nurturing campaign
Lifecycle marketing campaign management isn’t too different from it’s predecessor, email marketing campaign management. After all, without email marketing and marketing automation, lifecycle marketing wouldn’t be possible. However, unlike most campaign management solutions, lifecycle marketing focuses on customer lifetime value and not lead generation. Certainly, lead generation is an important step in creating a customer […]