Creating a multichannel and omnichannel engagement strategy ranks as one of the most significant marketing musts, but what exactly is the difference between the two? Think of it as a game of Mario Kart. The different levels/courses that the gamer experiences are like the multiple channels a customer interacts and engages with (social media, email, […]
Tag Archives: Multichannel engagement
The activity most important to your business may not be that critical with the group next door or the competition for that matter. While many organizations today focus their marketing analysis on email and website analytics, they’re missing the various other ways their prospects and customers are engaging with their brand. Engagement is more than […]
Today, customers have control over the buying process, forcing the marketer to adapt in providing them with an optimized and engaging experience. Multichannel campaigns have become the norm and marketers have reconciled to adopting multiple ways to reach out and engage the customer. In a survey conducted by Forrester.com on 226 marketers, 40% of the respondents considered […]