Mistakes can be costly. For example, in 1999 a team of Lockheed Martin engineers used the English system of measurement, while the rest of the team used the metric system in creating the Mars Climate Orbiter satellite. The use of two different measurement systems prevented the orbiter’s navigation coordinates from being transferred to a lab […]
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While lead generation and nurturing are core activities for any marketer, many marketers get carried away with such activities to the extent that they do not pause and take stock. Even if the marketer is doing a decent job in generating and nurturing leads, such efforts may become an exercise in futility or even counterproductive […]