Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do your customers. Segmenting your emails means sending each individual prospect and customer the right email, at the right time, the way they want to receive it. Whether you are already segmenting your email or are looking to get started, here are […]
Tag Archives: Marketing
So it’s a new year and we’ve all started working out, eating right, and planning to maybe find that special someone (I’m talking about you eHarmony commercials!) but what about professional goals? As I have been working with customers who are wrapping up 2014 and outlining their 2015 marketing strategies, I have realized several areas that […]
Right On Interactive and partner Education Services Group just published an infographic: The Roadmap to Lifecycle Movement. This new infographic illustrates the benefits of a lifecycle marketing solution, while demonstrating how different organizations can create the various lifecycle stages, migrating their prospects to customers for life. While many marketers find it important to automate their marketing efforts, most […]
Mobile devices are soaring in popularity, and this has its impact on email engagement and deliverability as well. More people are now opening their email and reading email messages from their mobile devices, rather than from immobile desktops or bulky laptops. In fact, according to Litmus, 47% of email is now opened on a mobile […]
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]
CMO Council recently reported, 54% of all consumers in the United States and Canada would consider ending their loyalty relationships if the company does not pamper them with tailor-made, relevant content and offers. Providing personalized and customized service has always been a time-tested way to retain customers. Mom and pop stores did it successfully in their […]
Customer Relationship Management, Marketing, Social Media
How Marketers Can Adapt to a Fast Churning Business Environment
The world of marketing is in a continuous state of churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. For instance, the traditional concept of marketing striving to solely generate leads is now obsolete. It’s not enough for marketers to adapt to change. We need to embrace change as a […]
I am the low man on the totem pole. I am an intern and being an intern means there will be growing pains. I make mistakes and learn from them. A major part of what I have been doing is research for a multitude of things. While researching, the use of search engines is key. […]
As I prepare for my family’s annual Thanksgiving holiday traditions this week, I thought it only appropriate to share with you my recipe for marketing (and business success). These apps, and no – I’m not talking about appetizers, are literally what I use every day to organize myself and my team as we embark on […]
I am recent college graduate who owns a smart phone, computer, and tablet and yet if you ask my friends, I am the most difficult to get in touch with. I often leave my cell phone on silent and only check it occasionally. I mute all group conversation. I even shut my laptop down at […]