Last month I had the pleasure of collaborating with Gary Galvin of Galvin Technologies on our webinar, “Using Data & Content to Find the Ideal Customer.” Galvin Technologies is a full-service web and software company whose services are to provide effective web design and development, web strategy along with custom software application development. It’s always interesting to work with subject matter experts from other […]
Tag Archives: Marketing
Customer Lifecycle Marketing, Customer Relationship Management, Higher Ed, Marketing Automation, Social Media
How to Engage the Teenage Prospects of Colleges and Universities
Unlike most conventional marketing, directed towards a predominantly adult customer base, traditional colleges and universities aim to reach teenage prospects. Teens think differently and place different values on pricing, marketing and product selection, depending on the product or location. Therefore, marketers need to think differently, too, when engaging with younger audience. One valuable approach to reaching […]
Customer Lifecycle Marketing, Customer Relationship Management, Higher Ed
Content Marketing for Higher Ed
High quality content that informs and educates the reader helps the marketer to establish a relationship based on trust. In most cases, the prospect is in search of an answer to a specific question. If the content delivers what the prospect is looking for or directs them to the right place, an emotional bond can […]
A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in big data technology or are planning to do so within a year. The popularity of big data technology can be attributed to the many possibilities it brings about for businesses. Big data integrates data from diverse and disparate sources and subjects it […]
Big Data, Email Marketing, Higher Ed, Marketing Automation
How “Smarter” Institutions of Higher Education Succeed
The all-pervasive nature of technology has forced colleges and universities to overhaul their systems and procedures, and embrace technology to remain competitive. One of the biggest impacts in technology within higher education is in marketing to prospective students. Flexibility Today’s youth are connected to the Internet practically every moment they are awake, and any communication […]
A survey conducted by the SAS Institute reveals that 67% of companies use big data to gain competitive advantage over their competitors. However, it is a fallacy to assume that big data simply equates to aggregating more and more data. In fact, aggregating data is merely a precursor to the real thing, trying to extrapolate […]
Big Data, Customer Lifecycle Marketing, Customer Relationship Management
Big Data: The Good, the Bad and the Ugly
Many companies who invest in a big data platform hoard data. These organizations collect vast amounts of data and don’t delete any of it, fearing it will be needed in the future. Faced with an insurmountable mound of data, outside the scope of conventional analytical tools, companies are forced to invest in big data platforms […]
In our last post, we discussed the importance of using Big Data to create a persona of an ideal customer to help drive a company’s marketing, sales and engagement strategies. But what should you do with this profile? How can it be put to use? The answer is data validation. Making assumptions generally leaves a […]
Simply put, your website must be about impacting business performance and success. Although SEO and SEM are important to attracting new visitors to your website, it’s often viewed as the only metric in many executive meetings. In addition, although important to the brand and user experience, design can also distract website owners from what’s important […]
Do you remember life before the Internet? A couple of years ago I attended a conference on social media and the presenter shared that today’s high school graduates have never heard a dial-up modem. That boggled my mind! I fondly remember the sound of the modem dialing, the static, beeping, and then the famous words, […]