Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., recently published an article that suggests marketing technology is a critical component of any marketing plan or strategy. However, she concedes there is a lot of noise for marketers to filter through before deciding which technologies will work best for them. Patterson suggests, If you want […]
Tag Archives: marketing technology
Indianapolis woke up to a very exciting announcement Thursday morning. Compendium, a local marketing technology software company, has been acquired by the software giant Oracle. Compendium is a content marketing solution and has experienced tremendous success over the past several years. In the spirit of full disclosure, I must share that I am an early […]
Much has been debated and written about the changing role of marketing. Regardless of your opinion on the topic, it’s clear that today’s marketing looks almost nothing like the practices of just 10 years ago.
In the past 10 years, no job has changed as much as the marketer’s. The rise and fall of various social media channels, the influx of consumer-generated content, the exponential growth of accessible data and the availability of technology tools and solutions for marketers are calling for a new kind of marketer–what I like to call the “Informed Marketer.”
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