Sales cycles are complex and the era of the greasy used car salesman is no longer applicable in today’s market. Sellers need to be more sophisticated to survive. The focus doesn’t lie in generating more leads – the 80’s style antiquated sales funnel. The funnel is dead, so to speak. Marketing tactics around the funnel are still applicable […]
Tag Archives: Marketing Strategy
According to MarketingSherpa, 79 percent of marketing leads never convert into sales due to lack of lead nurturing. We all know how time-consuming lead nurturing can be, and that’s just one reason why you need to have effective, remarkable content for every part of the customer journey. If you can properly deliver your content at […]
Difference makes the world go around. I frequently remind myself this world would be very boring place if we were all the same. Lifecycle marketing strives to recognize, accept and celebrate customer differences. Long gone are the days where it’s considered sensible to market with blind eyes, assuming all customers want the same information, at […]
In the beginning of Internet marketing, brands just had a website. Then came email, which was followed by branded blogs, social, video and mobile. Today brands’ owned media includes dozens of online channels, each with their own niche content delivery and audience. But all of those channels have one thing in common: They are content […]
“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in 1969, but his message is fundamental to understanding what content marketing is, and sometimes even more importantly, what it is not. This basic distinction between traditional, interruption-based advertising, and the audience-centric content marketing solution is key to understanding how you […]
Software Advice recently launched their 2014 Marketing Automation Software UserView Survey, which collects market data on the most popular products, their top benefits and more. Right On Interactive encourages all of our partners and clientsto participate in this year’s marketing automation survey, as we are included as a vendor. Software Advice’s Marketing Automation Software UserView Survey collects […]
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives or rewards. Take a look at your keyring. Chances are you have some loyalty membership cards next to your car keys. Whether you join loyalty programs to earn discounts and free products or you just like the emails with additional […]
It’s only natural that as businesses and technologies evolve, so does marketing. Many marketers believe to maintain a competitive edge, they need to invest budget and time into learning new concepts, strategies, techniques and technologies. This can be risky as many new ideas or products have yet to be proven. In addition, what worked for […]
Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid to senior level marketing managers across all industries. The report provides some interesting insights. In particular, I was most drawn to the list of priorities for marketers in 2014. 67% of marketers want to increase […]
As we embark on a new year, full of opportunity and optimism, it’s in marketers’ best interest to explore new ideas and question old strategies. That is, after all, how change is made. However, most marketers may have more than just a couple of changes they would like to make in their overall strategy. How […]