So you’ve got all the enthusiasm in the world because you’re about to launch your first (or 100th) marketing campaign. You love what you do and you love to see results. But are you good at measuring the effectiveness of your campaigns with the right marketing metrics? Choosing the right metrics to monitor marketing and […]
Tag Archives: marketing measurement
So it’s a new year and we’ve all started working out, eating right, and planning to maybe find that special someone (I’m talking about you eHarmony commercials!) but what about professional goals? As I have been working with customers who are wrapping up 2014 and outlining their 2015 marketing strategies, I have realized several areas that […]