If you are a Gmail user, you may have noticed a new tab format rolled out earlier this summer. The new format separates received emails into categories and allows the user to see new emails at a glance within each category. This better allows the user to read their emails at their convenience. In the […]
Tag Archives: marketing campaigns
Marketing automation is imperative in a sophisticated infrastructure, as it frees the marketer from being bogged down with routine tasks while improving accuracy. A recent study by B2B online: “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns” reveals that 46% of marketers are already adopting marketing automation in some way, and […]
Email marketing is still at the heart of most marketing communication plans. In addition, most brands have gone social as the popularity of social media grows year over year, with customers increasingly using different social media channels daily. Not to mention, dekstops and laptops are giving way to mobile devices, such as tablets and smartphones. […]
Big Data, Customer Lifecycle Marketing, Marketing Automation, Social Media
How Big Data Helps Marketers Make Educated Decisions
All too often marketers rely on gut feelings or hunches to make a decision. From deciding on the best time to reach out to a new prospect, to product positioning, marketers rely heavily on instinct. But decisions based on gut feelings are, at best, educated guesses. Hunches lead to gambles that may or may not […]
Facebook is testing a new feature called paid messaging. It will let users send a message directly to the inboxes of people outside of their network, starting with a cost of at least $1 per message. The price tag rises depending on the profile of the strangers you’re trying to reach. The higher the profile, […]
Customer Relationship Management, Email Marketing, Marketing Automation, Social Media
Integrating Email and Social Media Allow the Marketer to Reap Rich Dividends
While email is one of the most popular and effective channels for marketing communications, social media is one of the fastest growing channels for engaging prospects and customers. Integrating email and social media allows the marketer to reap rich dividends. Linking an email marketing campaign to an overall social media strategy can provide marketers with […]
Customer Lifecycle Marketing, Customer Relationship Management, Social Media
Twitter Marketing: Shorter the Tweet, Better the Spread
The saying “brevity is the soul of wit” has relevance in marketing today. Research has found the average person’s attention span is about 9 seconds, and it’s no coincidence that is also the average length of a sound bite in the news media. In print, this translates to about 23 words. This means a micro-blogging […]
Among the many innovations in the b2b marketing landscape, email retains its relevance as the basic, most widespread and effective direct marketing channel. The Marketing Channel and Engagement Benchmark Survey conducted in September 2012 revealed that in 2013, marketers plan to invest in email as much as they did in 2012. However, email marketing itself is struggling […]
Conventional marketing wisdom places great value to “batch and blast” emails, wherein the marketer sends a generic email, usually unsolicited, to each prospect or customer in the list. Customers are now more informed and demand individual attention which has forced marketers to re-think this strategy. Marketers continue to use email as the basic tool to […]
Customer Lifecycle Marketing, Customer Relationship Management
Why Dirty Data is the Death of a Marketer
Today’s marketers face unprecedented challenges in adjusting to those posed by new media and changing buyer habits. Marketers respond to these challenges by trying to overcome the barriers posed by business processes, resources, and technology, but usually ignore the challenges pertaining to data. They focus on planning projects, aligning team goals, developing content, training staff, […]