I am the low man on the totem pole. I am an intern and being an intern means there will be growing pains. I make mistakes and learn from them. A major part of what I have been doing is research for a multitude of things. While researching, the use of search engines is key. […]
Tag Archives: marketing campaigns
I can’t think of a single company that couldn’t improve their customer relations and loyalty programs. True, there are amazing examples of world-class customer programs out there. From Zappos to Zingerman’s, there’s plenty to observe and emulate. But generally, I find that companies either completely under-invest in the customer side of marketing (vs. acquisition marketing), […]
These days, customer journey has become as much of a catch phrase as “big data” and “content is king.” Everywhere you look, marketers are touting the importance of understanding the customer journey and marketing to the customer journey. Why? Because it’s true. Understanding your customer journey or lifecycle is critical in developing engaging content and […]
Every brand tries to take its relationship with its customers to a point where they’re no longer looked at as a commodity. In today’s media-engulfed world, your customers and prospects are being inundated with a never-ending stream of content and messaging. It is more important than ever that you build a real one-on-one relationship with […]
I recently came across an example of the future of strategic digital marketing. A friend of mine (we’ll call her Amanda) is a trendy young professional in Chicago. I always find her to be on the cutting edge of marketing and she just made a Facebook post that I find intriguing: Is it a bad […]
Win. Keep. Grow. — it’s the motto we live and breathe by here at Right On Interactive. We proudly help organizations win new business, keep current customers and grow the right relationships. While “Keep” might be the middle child, in the “Win. Keep. Grow.” family, it certainly does not experience the typical oversight associated with […]
There seems to be an increasing focus when dealing with content creation on engagement, and rightfully so. To be blunt: Creating uninteresting content is a waste of time and money. However, engagement can’t be the end all be all of content creation goals. Your content has to help you retain audience, and keeping audience helps […]
Engagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference between a stranger, a qualified lead and a returning customer. Think of engagement as a measurement of how committed a lead is to your brand. […]
Since its emergence, online content marketing has come a remarkably long way. But where is it headed? Below, learn more about three high-level content marketing trends that will continue to unfold in 2014: Adapting to Mobile Will Be Key While catering to mobile users has been a fairly high priority for content marketers leading up […]
According to MarketingSherpa, 79 percent of marketing leads never convert into sales due to lack of lead nurturing. We all know how time-consuming lead nurturing can be, and that’s just one reason why you need to have effective, remarkable content for every part of the customer journey. If you can properly deliver your content at […]