If you do a Google search for “lead management software,” chances are you’ll find results with ties to marketing automation. It’s no secret many growing organizations move to a marketing automation platform due to the overwhelming volume of inquiries, or leads, they receive on a daily basis. However, can marketing automation do more than manage leads […]
Tag Archives: Marketing Automation
It’s October 31st and you know what that means… it’s All Hallows’ Eve or as we most commonly refer to it, Halloween. This personal favorite holiday of mine has evolved over time into the community-based event characterized by trick-or-treating that we’ve all come to know and love. However, it is believed to have originated with the ancient […]
Customer Lifecycle Marketing, Marketing Automation
The difference between Marketing Automation and Lifecycle Marketing
I started this internship completely unaware of the difference between marketing automation and lifecycle marketing. Coming from a farm background, I really only have a rudimentary knowledge of marketing from classes I have taken in college and a summer internship in Indianapolis. A month in and wealth of information later, I am starting to understand […]
What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase to hear! In a nutshell, the sole purpose of any automated marketing program is to attract those that WANT to be attracted. At the end of the day, what do we want to do as a business? Nurture prospects, turn […]
In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual set up of lead scoring for most companies getting started with marketing automation. Well, I guess I found it’s startling because it’s not how Right On Interactive sets up our 3D Scoring methodology. To start, she explains how most companies […]
Many early adopters of marketing automation were able to drive great results at first, but have since “hit a wall.” Most of the initial gains from utilizing a marketing automation solution came from rooting out inefficiency and waste, and standardizing and scaling a previously manual or cumbersome process. The reality is, however, you can only pick […]
Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing technology that is easy-to-use, designed with the marketer in a mind and guaranteed to bring you marketing success or your money back! Said no one. Ever. But, like a moth to a flame, marketers flock to the new, shiny object […]
According to Inc., the average spend of a repeat customer is 67% more than a new one. Yet, many marketers are still tasked with driving new business as part of their measurable objectives. With lifecycle marketing, organizations can continue to focus on winning new business while keeping current customers and growing the right relationships = […]
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that […]
I can’t think of a single company that couldn’t improve their customer relations and loyalty programs. True, there are amazing examples of world-class customer programs out there. From Zappos to Zingerman’s, there’s plenty to observe and emulate. But generally, I find that companies either completely under-invest in the customer side of marketing (vs. acquisition marketing), […]