There are countless benefits with the implementation of a marketing automation platform. It can save you time and money while making it easier to nurture leads or build customer profiles, for instance. However, the abundance of buzz surrounding any popular topic brings forth many misconceptions as well. Before you purchase a platform, a few marketing automation misconceptions should be cleared up to […]
Tag Archives: marketing automation challenges
Customer Lifecycle Marketing, Customer Relationship Management
The Key Challenges to Automating Customer Engagement
Automating marketing and customer engagement has tons of potential, but such potential translates to reality only when automation is done right. Technology is the least of a marketer’s concerns when considering automation. With adequate funds and executive management support, marketers can easily adopt the right software to automate crucial marketing and engagement processes. The key […]