Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty is the rest of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.” Since it’s May in Indianapolis, it’s only appropriate to provide the following example to illustrate customer loyalty […]
Tag Archives: Loyalty
We are the marketing obsessed. We judge the effectiveness of billboards on our drive into work. We know the latest viral videos and use meme-speak in daily conversation (“listen, Linda, listen!). We know we should be blogging more, tweeting more, engaging more, and most of all creating more focused marketing campaigns. I hear your deep sighs […]
Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion bytes of data a day, we still seem to look at our own databases and come to the conclusion that it’s “not enough.” For B2B marketers in particular, it’s in the details. Personal details about customers are crucial for marketing […]
I can’t think of a single company that couldn’t improve their customer relations and loyalty programs. True, there are amazing examples of world-class customer programs out there. From Zappos to Zingerman’s, there’s plenty to observe and emulate. But generally, I find that companies either completely under-invest in the customer side of marketing (vs. acquisition marketing), […]
Growing up, the family across the street from me always had two Toyotas in the garage. Through the years, the models varied from a Celica to a Camry and even a 4Runner and Tundra, but the make never changed. They were brand loyal to Toyota, like many folks around the world. However, what’s important to […]
Does brand loyalty exist online? I mean, sure it does, in some manner, but is loyalty less effective when your audience has access to the endless information, accurate or not, about your brand online? In the race for manufacturers and brands to undercut costs online, consumers have become more accustomed to the real-world value of […]
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives or rewards. Take a look at your keyring. Chances are you have some loyalty membership cards next to your car keys. Whether you join loyalty programs to earn discounts and free products or you just like the emails with additional […]
Earlier this week, like many of you, I watched the five and a half minute video from WestJet dubbed a Christmas Miracle. I’ve read numerous reviews of the video all suggesting this was money well spent for the Canadian airline. Of course, I need to weigh in as well and break the video down into the […]
Gaining customer loyalty is of utmost importance in a highly competitive business world. This is a world in which customers have a plethora of choices, and each player tries to outbid the other through discounts, offers, features, and even having that “fun” factor. But, building a loyal customer base requires a two-step process of 1) ensuring […]