Practically a year ago, Forrester analyst Cory Munchbach wrote a break-up letter on behalf of all chief marketing officers to the “marketing funnel.” Cory broke it to the funnel hard as lifecycle marketing presents a bigger and better opportunity for CMOs to improve marketing efforts. In the letter, she addresses why the funnel is no […]
Tag Archives: lifecycle marketing
Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What makes one a better candidate than the other for an organization? Can lifecycle marketing work for B2C companies? What about B2B2C? How about higher education? These are questions we hear frequently by organizations of all sizes, varying verticals and with […]
Lifecycle marketing has replaced the traditional approach to marketing tactics once focused solely on lead generation. It’s about engaged relationships. The Right On Interactive lifecycle marketing methodology focuses on the individual person (or company, depending on your business model) and their journey with your brand. By understanding where a person is in their “lifecycle” dictates […]
As we embark on a new year, full of opportunity and optimism, it’s in marketers’ best interest to explore new ideas and question old strategies. That is, after all, how change is made. However, most marketers may have more than just a couple of changes they would like to make in their overall strategy. How […]
Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year than by counting down our top ten blog posts of the year determined by you, our readers. Without further ado, here is the ROI Top […]
Move over Big Data. Marketing automation became the new buzzword with marketers this year. The Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report confirms the obvious as it discloses that 46% of all B2B marketers have already adopted marketing automation solutions in some form or another, and another 20% are actively evaluating […]
Like most of you, as I prepare to cook, bake, fry and roast our dinner this Thanksgiving holiday, I find myself reflecting on the many things I am thankful for in my life. Don’t worry, I’ll spare you my “28 days of thanks” and get straight to my top five reasons I’m thankful as a […]
Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., recently published an article that suggests marketing technology is a critical component of any marketing plan or strategy. However, she concedes there is a lot of noise for marketers to filter through before deciding which technologies will work best for them. Patterson suggests, If you want […]
In a recent Inside Higher Ed article, Ry Rivard revealed, Admissions officials in a recent survey said, on average, they try to contact each prospective applicant 6.6 times. All told, admissions offices at four-year colleges spend about $2,500 per enrollee on recruitment office and marketing costs, according to Eduventures, a research and consulting firm. That’s a […]
What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard in my years of working with technology and higher education… “Do you use email?” (Insert screams of terror here) I typically create marketing content on customer lifecycle marketing, marketing automation, lead scoring, email marketing, campaign management, big data, and the […]