2014 was a busy year for Right On Interactive! It’s still hard to believe that in a few short hours we will be ringing in the New Year and kicking off 2015. But before we break out the champagne and noise makers, here’s a short list of Right On’s most popular blog posts in 2014. […]
Tag Archives: lifecycle marketing
Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from social media can be tricky. While the basic premise of big data analytics is to gather as much valuable data as possible, including all social […]
If you do a Google search for “lead management software,” chances are you’ll find results with ties to marketing automation. It’s no secret many growing organizations move to a marketing automation platform due to the overwhelming volume of inquiries, or leads, they receive on a daily basis. However, can marketing automation do more than manage leads […]
Customer Lifecycle Marketing, Marketing Automation
The difference between Marketing Automation and Lifecycle Marketing
I started this internship completely unaware of the difference between marketing automation and lifecycle marketing. Coming from a farm background, I really only have a rudimentary knowledge of marketing from classes I have taken in college and a summer internship in Indianapolis. A month in and wealth of information later, I am starting to understand […]
Many early adopters of marketing automation were able to drive great results at first, but have since “hit a wall.” Most of the initial gains from utilizing a marketing automation solution came from rooting out inefficiency and waste, and standardizing and scaling a previously manual or cumbersome process. The reality is, however, you can only pick […]
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never experienced real sales and marketing alignment until now. Sure, I’ve worked with sales leadership, communicated clearly [and often] and even attended sales meetings and training; but, really… we were never working together. I remember conversations with sales leadership saying they […]
When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]
Most marketers today are focused on generating new leads. It’s how they are evaluated and, in many cases, held accountable to the revenue goals of the organization. However, instead of concentrating on the top of the marketing funnel, marketers today should be focusing on the customer lifecycle and how engaged customers are with their brand. More […]
Customer Lifecycle Marketing, Featured
Forming Lasting Customer Relationships: Engagement is Timeless
In the business world, forming lasting customer relationships is critical to success. Building a long-term relationship with a customer is far more profitable than acquiring a new customer. Consider these stats: It costs 6-7 times as much to acquire a new customer than retain an existing one. (Client Heartbeat) On average, loyal customers are […]
Customer Journey, Customer Lifecycle Marketing, Featured
Marketing Content Strategy: The Lifecycle Journey
In lifecycle marketing, your content strategy should align with where your customer is on their lifecycle journey. A customer may be a great and engaged fit with your brand, but they could be anywhere on the lifecycle journey. By formatting your content to where a customer is on journey with your brand, you can increase their […]