All too often marketers get caught up in the tactical execution of items on our to-do list, lacking the focus and time required to think through marketing efforts on a more strategic level. I’m just as guilty of this as anyone. I used to spend a great deal of time writing content with no real […]
Tag Archives: lifecycle marketing
Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle marketing. Two years later and I’m still singing the same song — not because it’s the only one I know but because lifecycle marketing is a strategy any organization can (and should) implement as campaigns become more complex and tactics […]
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the other week, I tried out a new pizza joint with raving reviews. However, after waiting over 40 minutes for my custom pizza, the order was wrong, and I was less than raving about it. When timing and content (or pizza) […]
Marketing Automation
Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.
Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in understanding with your grandmother and social media, and I believe the same exists in the world of marketing technology. I have found that most people that I speak with are unsure of the differences (if they can identify any) between […]
It’s that time again! Your last campaign just wrapped up, and now you’re mapping out your next marketing campaign. Ask any marketer — they’ll agree that there’s nothing better than starting out with a clean slate. But despite working on an entirely new initiative, past campaigns shouldn’t ever be forgotten. Sure, if you’re just starting […]
Every marketing cloud and marketing automation vendor out there is touting the importance of sales and marketing alignment… but what does that even mean? I’ve worked in marketing departments for the majority of my career and we always operated separately from the sales team. Of course, we were responsive to the sales team’s needs but, […]
Big Data (noun): “A vastly overused term thrown around to make people feel better about their decisions that may or may not take real metrics into consideration.” Social Media (noun): “A bizarre hurricane of fragmented, irrational thoughts interrupted by paid advertising that has about a 2% chance of being relevant to you.” Many marketers are […]
Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate social media platforms and how to develop appropriate content dependent on your audience and goals. Today, we will focus on posting strategically as well as generating deeper engagement with your audience. Post strategically. Similar to your content strategy, the timing […]
This week begins one of the most exciting times of the year for college basketball fans: the NCAA Tournament aka “March Madness.” Millions of crazed fans stop everything they are doing—literally—to watch 64 (or is it 68 now?) teams vie for a national title. The three-week period from the opening round to the Final Four […]
We can all learn a thing or two from sliced bread. The common household food is well-known as the highest standard that all other products are compared to. In fact, who hasn’t heard the phrase, “the best thing since sliced bread?” This is why it’s so surprising that a product with its own phrase didn’t catch on […]