I came across the just-released 2013 B2B Content Marketing Report the other day and wanted to share some of the key takeaways: Marketers are now spending 33% of their budget on content marketing. The corresponding figure last year was 26%. There is still room for improvement as 39% of the marketers surveyed feel that there is […]
Tag Archives: Lead scoring
Customer Lifecycle Marketing, Customer Relationship Management
3 Tips to Making Time for Marketing Automation
Let’s face it. It’s 2013, and we’ve made resolutions as individual and as businesses for the New Year, just like we did last year and like we did the year before. Did we keep them? Maybe. But most of the time we’re so busy keeping up with our daily work that we don’t “have time” […]
Generating leads counts for nothing if leads do not convert to revenue. The responsibility is on marketers to drive them to convert. This is very important in today’s competitive world where marketers are hard pressed to deliver more results with fewer resources. Forrester Research estimates that 47 percent of B2B marketers close fewer than 4 […]
More is not always a good thing. For instance, more leads than the sales force can manage can result in overworked or harried marketers, unable to engage with anyone properly or focus on what they are doing. In these cases, the solution is obviously prioritization, or following up on leads that seem most promising. This […]
Most people evaluate businesses before striking a relationship with them, but how many businesses actually score customers? Scoring customers or evaluating them on what they bring to the business is important. Why? You can’t assume you know your prospects and customers – there are far too many flavors. Organizations are learning the hard way it […]
Lead scoring allows the marketer to optimize the use of their time and other resources to greatly improve the prospect to conversion ratio. But, the important question on everybody’s mind is how should we score leads? Especially with limited resources. A lead by its very definition indicates probability or likelihood. The straightforward answer as to how […]
Lead scoring is one of the fundamental aspects of marketing automation. In the traditional sense, lead scoring enables you to qualify leads based on their interest in your product or services. The lead score would then go up or down based on the status of your relationship with the customer. Right On Interactive (ROI) takes […]