With our latest release, I am happy to announce that we have rolled out another new feature related to social media, this time around Twitter. This new feature is called “ROI Social – Twitter” and builds on one of the core strengths of the Right On Interactive product – Scoring. In short, Right On Interactive […]
Tag Archives: Lead Nurturing
Customer Lifecycle Marketing, Customer Relationship Management
3 Tips to Making Time for Marketing Automation
Let’s face it. It’s 2013, and we’ve made resolutions as individual and as businesses for the New Year, just like we did last year and like we did the year before. Did we keep them? Maybe. But most of the time we’re so busy keeping up with our daily work that we don’t “have time” […]
The marketer’s world is becoming increasingly complex. We need to engage across multiple channels while ensuring consistency across channels, continually update our tactics and plans and execute campaigns fast to counter increasingly fickle customer loyalties and shorter attention spans. Right On Interactive has found that more and more marketers now rely on marketing lifecycle software to […]
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing
Successful Lead Generation Practices
A survey on lead generation practices conducted by the BtoB magazine reveals that 74 percent of the marketers have a formal lead generation program in place, and of them, 48 percent have extensive programs in place. However, not all of them find success. The survey lists out several key factors that contribute to the success of the […]
Any marketer worth their salt understands the importance of nurturing leads to drive conversions. However, what many marketers do not realize is that there are no one-size-fits all solutions to lead nurturing. Applying the same lead nurturing strategy to all leads does not work. Success depends on identifying the category or type of lead and […]
Customer Relationship Management, Lead Nurturing
The Drip Marketing Initiative to Nurture Prospects Provides Multiple Benefits
An average prospect does not convert until they receive a marketer’s message 29 times. Multistep drip campaigns work wonders to educate and nurture prospects and move them closer to conversion over time. Success of drip marketing depends on the marketer proactively delivering information that the prospect expects at a given stage in the lifecycle marketing […]
The onus is on marketers to keep incoming leads engaged. Generating leads, and not engaging them, or engaging such leads improperly, is an exercise in futility as such leads would most likely move elsewhere. The way to engage leads and turn them into sales ready opportunities is through innovative marketing communications. Content that engages the […]
Customer Lifecycle Marketing, Customer Scoring, Lead Nurturing
Lead Quality Matters More Than Lead Quantity
An evolved marketplace presents a challenging environment for marketers. An increase in competitive pressures corresponds with an increasing number of bad sales leads. Bad sales leads are the direct result of the sourced leads not being a fit for the organizations, or having expectations different from what the organization can deliver. The responsibility is on […]
Generating leads counts for nothing if leads do not convert to revenue. The responsibility is on marketers to drive them to convert. This is very important in today’s competitive world where marketers are hard pressed to deliver more results with fewer resources. Forrester Research estimates that 47 percent of B2B marketers close fewer than 4 […]
Big data or large and complex data sets are an integral part of marketing. Marketers frequently use them when gathering and scoring leads. Big data provides more accurate results for the derivation of trends and analysis and provide the results in a more comprehensive manner than separate smaller sets of data. However, it also poses […]