As a marketer you’ve probably seen it before: The old vanishing act. A lead that showed promise gradually becomes unresponsive, and goes cold. Next thing you know, it’s disappeared. In this article, learn five ways to warm up cold leads. There are plenty of reasons why this might happen. If you put yourself in a […]
Tag Archives: Lead Nurturing
Every experienced marketer knows that not all leads are worth following up on. Some potential customers are just “window shopping” and others simply aren’t a good match for our product. But do we know which ones are which? In this article, learn how to separate the wheat from the chaff to identify quality sales leads. […]
Marketers agree: Effective lead management is critical to unlocking revenue growth potential. According to MarketingSherpa, 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority. An effective lead management process begins by identifying potential buyers through various awareness campaigns. Through dynamic content on social media, search marketing, webinars, tradeshows and […]
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the other week, I tried out a new pizza joint with raving reviews. However, after waiting over 40 minutes for my custom pizza, the order was wrong, and I was less than raving about it. When timing and content (or pizza) […]
Picture it: An anonymous website visitor spends two minutes on a website. Later, an identified website visitor spends five minutes on that same website and downloads an infographic. Would you communicate with both contacts the same way? Hopefully, the identified visitor will receive a more personalized follow up because more is known about their profile […]
Marketing Automation, Social Media
How to Maintain Social Media Engagement Through the Customer Lifecycle
It’s difficult for companies of all sizes to successfully utilize social media as an engagement mechanism – a tool that extends beyond information sharing and actually increases website traffic and further builds relationships with potential and current customers. So, here is how to maintain social media engagement with your contacts, regardless of their stage in […]
In the 90’s it was mainly desktop computers, then there was the introduction of laptops. Today computers, smartphones, iPads, as well as many other devices, are being used to access desired information. According to the DMA, 425 million devices are connected to the Internet in U.S. homes. The increasing popularity of tablets, smartphones and other devices means that this […]
Right On Interactive and partner Education Services Group just published an infographic: The Roadmap to Lifecycle Movement. This new infographic illustrates the benefits of a lifecycle marketing solution, while demonstrating how different organizations can create the various lifecycle stages, migrating their prospects to customers for life. While many marketers find it important to automate their marketing efforts, most […]
The influx of smart phones and tablets means more and more consumers are accessing the Internet through these devices. Many marketers adapt to these situations by launching device specific apps that optimize the experience for the consumer. Side by side with these efforts, marketers also need to change their content delivery and engagement strategy to […]
What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase to hear! In a nutshell, the sole purpose of any automated marketing program is to attract those that WANT to be attracted. At the end of the day, what do we want to do as a business? Nurture prospects, turn […]