A newer version of your 7-month-old tablet or iPad is coming out in a week and you have to have it. You go to the store, find your new toy, and eventually the older version is collecting dust on a shelf. – Do not “shelve” your existing customers – Novelty is exciting but it is […]
Tag Archives: keep customers
Customer Lifecycle Marketing, Customer Relationship Management
When Retaining Customers May Not Be a Good Idea
We know it’s far easier (and cheaper) to retain existing customers than it is to recruit new ones. But amidst the buzz surrounding customer retention, it’s important to remember that not all customers are worth keeping. More customers generally means more profit. However, beyond a point, the marginal increase in profits per customer decreases. Increasing […]