A couple days ago, I was catching up with an old friend and asked him how his work week had been going. The first words out of his mouth? “It’s been pretty good other than a meeting I was in earlier today.” Wondering if a project had fallen behind schedule or if there was a […]
Tag Archives: Feedback
Customer Lifecycle Marketing, Customer Relationship Management
The Challenges of Customer Feedback Management
The importance of gathering customer feedback can never be understated. That being said, collecting feedback is only the beginning. The important thing is the execution or following up on the insights provided by the feedback. In the Gleansight benchmark Report on Customer Feedback Management conducted in November 2011, 84 percent of the top performers said […]
Conventional wisdom says that acquiring new customers is six to seven times more expensive than retaining existing customers. Businesses would have to invest considerable time, money and other resources to bring in a new customer, and therefore it is in a company’s long-term interest to keep an existing customer happy! The best way to engage […]
Gaining customer loyalty is of utmost importance in a highly competitive business world. This is a world in which customers have a plethora of choices, and each player tries to outbid the other through discounts, offers, features, and even having that “fun” factor. But, building a loyal customer base requires a two-step process of 1) ensuring […]