Email marketing is still at the heart of most marketing communication plans. In addition, most brands have gone social as the popularity of social media grows year over year, with customers increasingly using different social media channels daily. Not to mention, dekstops and laptops are giving way to mobile devices, such as tablets and smartphones. […]
Tag Archives: Email Marketing
Big Data, Company News, Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing, Marketing Automation, News, Solutions
Salesforce.com + ExactTarget: Validation for all technical marketers
Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the importance of marketing in today’s business world from software leader Salesforce.com in their $2.5 billion dollar acquisition of ExactTarget. Congratulations to Marc Benioff, Scott Dorsey and team […]
Big Data, Email Marketing, Higher Ed, Marketing Automation
How “Smarter” Institutions of Higher Education Succeed
The all-pervasive nature of technology has forced colleges and universities to overhaul their systems and procedures, and embrace technology to remain competitive. One of the biggest impacts in technology within higher education is in marketing to prospective students. Flexibility Today’s youth are connected to the Internet practically every moment they are awake, and any communication […]
Today is Right On Interactive’s seventh birthday! We are very excited and have planned a wonderful party with our team to celebrate another milestone in the company’s history. The list of what’s changed in the past seven years is a long one – there’s the widespread adoption of measured marketing, driven by Adwords & Analytics; […]
Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing
Integrating Email and Social Media
Marketers traditionally tend to push their products or the brand through email. They may get a few conversions, but a fair amount of those emails invariably wind up in spam folders. When it comes to social media, the mass “blitzkrieg” approach may be counterproductive. Recipients generally view blanket marketing efforts as spam, or even outright offensive. […]
Customer Relationship Management, Email Marketing, Marketing Automation, Social Media
Integrating Email and Social Media Allow the Marketer to Reap Rich Dividends
While email is one of the most popular and effective channels for marketing communications, social media is one of the fastest growing channels for engaging prospects and customers. Integrating email and social media allows the marketer to reap rich dividends. Linking an email marketing campaign to an overall social media strategy can provide marketers with […]
Customer Lifecycle Marketing, Customer Relationship Management, Email Marketing
Triggered Emails Increase Responses
In an age where competitive pressures and the obsession with ROI run supreme, marketers increasingly seek to do more with less. A direct result of such an approach is the use of automated marketing systems. Triggered messages, wherein the automated marketing system triggers an email to a prospect or customer when the prospect undertakes certain […]
While social media marketing continues to be all the rage, email marketing retains is relevance as the basic medium of communication and lead generation for most businesses. I feel that this will continue to hold true in 2013, but marketers will have to stay on top of the ever-churning trends to derive success from this […]
Among the many innovations in the b2b marketing landscape, email retains its relevance as the basic, most widespread and effective direct marketing channel. The Marketing Channel and Engagement Benchmark Survey conducted in September 2012 revealed that in 2013, marketers plan to invest in email as much as they did in 2012. However, email marketing itself is struggling […]
In a world where change is the only constant, all roles undergo a constant churn, and the marketers’ role is no different. In the past, the main job of the marketer was to disseminate information regarding the product. Then, the marketers’ role transformed to teach customers how to buy. While these two roles remain relevant, […]