As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both prospects and customers. If we can improve deliverability, we increase our odds of improving open and even click through rates (CTR). Here are a few […]
Tag Archives: Email Marketing
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of 18-34 year olds are checking their phones first thing when they wake up. So what’s the best way to market to a generation who once […]
The battle for attention in the email inbox has reached new competitive heights in recent years. Whether it is the business address, personal address, or somewhere in between, we receive A LOT of emails. According to a study by DMR, the average office worker will receive 120 emails per day, and that does not include personal […]
“Warning: the following contains real-life examples of data hygiene with your email subscriber list and subscription center practices. Some marketers may find these actions disturbing. Intended for mature audiences only.” In business and marketing alike, big numbers are typically better. We all want more leads, Twitter followers, Facebook friends, LinkedIn connections, and subscribers. I have […]
Have you ever heard of Dunbar’s number? It’s a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. In other words, it’s the number of people you are able to keep in touch with. Robin Dunbar estimated this to be about 150 people. Now, check the number of contacts […]
Other than Cinco de Mayo, Memorial Day, and the end of the school year, the month of May might not mean a whole lot to most people. However, for the City of Indianapolis and avid sports enthusiasts like myself, May means one thing: the Indianapolis 500. Each year on the Sunday before Memorial Day, 33 […]
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the other week, I tried out a new pizza joint with raving reviews. However, after waiting over 40 minutes for my custom pizza, the order was wrong, and I was less than raving about it. When timing and content (or pizza) […]
Katy Perry: 27,284,129 / 34,979,652 Lady Gaga: 28,190,391 / 36,141,527 Barack Obama: 23,555,770 / 29,817,431 Taylor Swift: 21,262,301 / 26,249,754 Any idea what these numbers could mean? I’ll give you a couple hints: They are linked to social media and how Twitter is lying to you They are fractions describing parts of a whole (in […]
It has been well documented that one of the most dangerous phrases in business is, “Well, we have always done it that way.” Recently tennis superstar Maria Sharapova learned this lesson the hard way during a routine drug test. Sharapova tested positive for the drug Meldonium that she had been taking for 10 years, but […]
Leonardo DiCaprio won an Oscar Sunday night. It had been a long time coming for this talented actor, but Leo did finally win his coveted golden statue. Do you ever feel like you are being “Leo’d” from time to time with your email marketing performance? You are probably convinced that your email design, subject line, […]