“Oh, I don’t think I got that email.” This is not just a convenient excuse; it’s also the last thing you want to hear if you’re in email marketing. According to ReturnPath, about 10-20% of your emails won’t reach their intended recipient. Preparing more before a send can result in increased deliverability. Analyzing your data after […]
Tag Archives: email deliverability
It’s all too familiar – You setup your email campaign to go live and when it does you go straight to your reporting dashboard to begin monitoring its performance. Low and behold you see your email has a handful of bounces (emails that never actually made it to the recipient). You ponder why they bounced and seek […]
Email is the preferred method of commercial communication of 74% of all online adults and is preferred over direct mail by a margin of nearly five to one. So why do people unsubscribe from receiving your email communications? Unfortunately, there are some well known reasons why prospects and maybe even customers (gasp!) are clicking “unsubscribe” from […]
In a past life, I worked on an email campaign geared towards a very broad audience. Today, I would describe it as a batch and blast approach (shudder) but at the time, it was the directive our team of writers and designers was given by the powers above. The message was simple. In fact, it […]
Mobile devices are soaring in popularity, and this has its impact on email engagement and deliverability as well. More people are now opening their email and reading email messages from their mobile devices, rather than from immobile desktops or bulky laptops. In fact, according to Litmus, 47% of email is now opened on a mobile […]