As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both prospects and customers. If we can improve deliverability, we increase our odds of improving open and even click through rates (CTR). Here are a few […]
Tag Archives: email click through rates
What’s the best day to send out an email to increase click-through rates? Weekday? Weekend? Early morning, or late afternoon? What subject lines work best? A thought leadership piece or a hard sell? Should the word “FREE” be included in the subject line? When crafting email-marketing campaigns, the aim should be to increase click-through rates. […]