The battle for attention in the email inbox has reached new competitive heights in recent years. Whether it is the business address, personal address, or somewhere in between, we receive A LOT of emails. According to a study by DMR, the average office worker will receive 120 emails per day, and that does not include personal […]
Tag Archives: email campaign
“Warning: the following contains real-life examples of data hygiene with your email subscriber list and subscription center practices. Some marketers may find these actions disturbing. Intended for mature audiences only.” In business and marketing alike, big numbers are typically better. We all want more leads, Twitter followers, Facebook friends, LinkedIn connections, and subscribers. I have […]
It’s all too familiar – You setup your email campaign to go live and when it does you go straight to your reporting dashboard to begin monitoring its performance. Low and behold you see your email has a handful of bounces (emails that never actually made it to the recipient). You ponder why they bounced and seek […]
I am a what some people refer to as a “rabid” sports fan. I am also a lover of random statistics. Most dear to my heart on the sports front is my alma mater, Purdue University, and its basketball team. AJ Hammons is one of the best centers in the country, but he is not […]
One of the primary goals most marketers in the twenty first century share is driving website traffic. It’s not lost on any of us that the more people we can get our goods and services in front of, the more likely we become to convert anonymous visitors into identified, and qualified leads into customers. The […]