What’s the best day to send out an email to increase click-through rates? Weekday? Weekend? Early morning, or late afternoon? What subject lines work best? A thought leadership piece or a hard sell? Should the word “FREE” be included in the subject line? When crafting email-marketing campaigns, the aim should be to increase click-through rates. […]
Tag Archives: email best practices
Is one of your 2016 marketing goals the implementation of an email marketing platform? Perhaps you have a marketing automation tool, but would like to strengthen the emails you are sending. Things are always changing in the digital world and we at ROI are blueprinting email designs and testing new ideas all the time – just like anyone else. […]
Mobile devices are soaring in popularity, and this has its impact on email engagement and deliverability as well. More people are now opening their email and reading email messages from their mobile devices, rather than from immobile desktops or bulky laptops. In fact, according to Litmus, 47% of email is now opened on a mobile […]