Many companies who invest in a big data platform hoard data. These organizations collect vast amounts of data and don’t delete any of it, fearing it will be needed in the future. Faced with an insurmountable mound of data, outside the scope of conventional analytical tools, companies are forced to invest in big data platforms […]
Tag Archives: Data
Today is Right On Interactive’s seventh birthday! We are very excited and have planned a wonderful party with our team to celebrate another milestone in the company’s history. The list of what’s changed in the past seven years is a long one – there’s the widespread adoption of measured marketing, driven by Adwords & Analytics; […]
In our last post, we discussed the importance of using Big Data to create a persona of an ideal customer to help drive a company’s marketing, sales and engagement strategies. But what should you do with this profile? How can it be put to use? The answer is data validation. Making assumptions generally leaves a […]
Earlier in this series we looked at the importance of building a profile of your ideal customer. Creating the persona of the “perfect” customer gives the marketing team an idea of what type of client to target by identifying traits that are the most profitable for the business. When Right On Interactive begins working with […]
The idea of Big Data may seem like a recent development, but the history of processing large volumes of information goes back nearly a century and a half. In fact, the birth of big data can be traced all the way back to the late 19th century. In his book, Before the Computer, James Cortada […]
Simply put, your website must be about impacting business performance and success. Although SEO and SEM are important to attracting new visitors to your website, it’s often viewed as the only metric in many executive meetings. In addition, although important to the brand and user experience, design can also distract website owners from what’s important […]
Do you remember life before the Internet? A couple of years ago I attended a conference on social media and the presenter shared that today’s high school graduates have never heard a dial-up modem. That boggled my mind! I fondly remember the sound of the modem dialing, the static, beeping, and then the famous words, […]
Cleaning big data can pose a real challenge to marketers. Customer buying habits change, people move, and they get new phone numbers and email addresses. Incorrect or missing data can severely hamper the effectiveness of a company’s marketing campaign or customer service efforts. These moving targets make it vitally important for organizations to think about […]
Previously in this series we looked at some of the keys to solving big data issues. In this installment, we explore one of the most overlooked aspects of crunching the numbers: cleaning big data. Working behind the scenes, scrubbing and verifying data might not be glamorous, but it’s essential for building a solid foundation when […]
Earlier in our Big Data series, we identified some of the initial steps Right On Interactive follows when helping clients identify data issues. After identifying what data points are important and why, the second step is to begin a process known as Data Mining. Data Mining helps us determine the quality of each important data […]