Do you segment your email lists? Email segmentation is the process of dividing your data into highly targeted lists based on the criteria you define. As a result, personalized messages are more relevant to the recipient. But many marketers are still hesitant about using it. CMOs that fall behind don’t realize that email segmentation increases […]
Tag Archives: data segmentation
Data Mining is one of the most powerful tools for optimizing your revenue. Computer processes today can dig and search through multitudes of data to find personalized information about a customer such as age, gender, or even credit score. By analyzing this data, you can break down valuable information regarding how to better market your products […]