Earlier in our big data series we explored the rise of big data and some of the specific factors that define it. We also examined a handful of reasons why big data is important and why companies and governments alike are using it to predict trends and customer behavior. In this installment we’ll take a […]
Tag Archives: data management
Google “Big Data”; you’ll see talk of terabytes, petabytes, exabytes. Yes, searching and summarizing massive amounts of data is a challenge, but there are tougher challenges on the path to – as Lauren Littlefield put it recently – “amazing insights”. Let’s call another challenge “complexity meets the unknown”. We recently worked on a 42 megabyte […]
Customer Relationship Management, Customer Scoring, News
Groupon CEO: What His Departure Can Teach Us About Data and Building Customer Relationships
Groupon’s CEO, Andrew Mason, was fired by the company he helped co-found, but it’s Mason’s farewell letter to his employees that’s been generating a lot of discussion. Mason wrote, “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest […]
Customer Lifecycle Marketing, Customer Relationship Management
Integrate Data and Analytics for Marketing Efficiency
Marketers depend on analytics to make crucial decisions at all stages of the marketing lifecycle. Analytics become even more important in the age of marketing automation where the system triggers events by itself based on the defined parameters. Conducting analytics requires gathering data on leads and prospects. Many marketers gather data first and worry about […]
The importance of cleaning up your marketing database can never be understated. Failure to do so may result in total waste of the marketing effort and the associated time and investment. Cleaning up dirty data can be a nightmare, depending on how much time and effort you have already invested in it. The following methodology can help: […]